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Published: Jul 2017

It’s Summertime, ‘Pump up the volume’ • July 30 years ago M|A|R|R|S.  Enjoy the sun.

evocative

Music is evokative, sharing memories, emotions, sounds that can touch the soul. A singer with great voice can transport a listener to another plane. Sharing a story, bringing their audience to a new, beautiful or familiar space. Hearts will  soar with desire to join in. Some peoples voices have had this effect on me since childhood. When you hear it, you know you’ve heard uniqueness, beauty. Hearing River Dance for the first time, did it. The world stops and all you can hear is the …

So it was with the ‘Dawn of Acid House M|A|R|R|S Pump up the volume July 1987 30 years ago

The single was the product of an uneasy collaboration between electronic group Colourbox and alternative rock band A R Kane, two groups signed to the independent label 4AD. The link-up was suggested by label founder Ivo Watts-Russell after the two groups had independently sounded him out about the possibility of releasing a commercially oriented dance record, inspired by the American house music that was starting to make an impact on the UK chart. When the M|A|R|R|S project was first released early in 1987, the popularity of the style of the song had already started to grow.

The collaboration between the two groups did not go entirely to plan. Once in the studio, the groups’ different working methods and personalities failed to gel. Producer John Fryer found himself in the middle and unable to resolve the conflict between the two groups. The result was that instead of working together, the two groups ended up recording a track each, then turning it over to the other for additional input. Colourbox came up with “Pump Up the Volume”, a percussion-led near-instrumental, featuring an Eric B. & Rakim sample which gave it its title, while A R Kane created the more deliberately arty “Anitina (The First Time I See She Dance)” in another studio. Colourbox then added a heavy drum-machine rhythm and effects to “Anitina” and A R Kane overdubbed some additional guitar to “Pump Up the Volume.” The coup de grace, however, was the addition of scratch mix effects and samples by DJs Chris “C.J.” Macintosh and Dave Dorrell. Read the rest of the wiki here>>>

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A BBC Microcomputer System (BBC Micro) was used to display stills of Acornsoft Elite (video game) in the Music video of ‘Pump up the volume’ (song) by MARRS

BBC Micro – The sister had, &has, no interest in computers, luckily for the rest of us, she needed a good computer for the ‘Aer Lingus Young Scientists’ in the RDS.

MARRS-Pump Up The Volume (12″ Mix) Courtesy of ruggerintrah You Tube MARRS-Pump Up The Volume (12″ Mix) Courtesy of ruggerintrah You Tube   M|A|R|R|S – Pump Up The Volume (Official Video) Below

Two tracks were released to United Kingdom dance clubs in July 1987, on an anonymous white label with no artist credit. “Pump Up the Volume” proved to be the more popular side and was the track more heavily promoted.

Art Direction, Design – Vaughan Oliver
Photography By, Artwork [Set Construction] – Panni Charrington

discogs.com/MARRS-Pump-Up-The-Volume/release/