Graphic Designers – A top 5 of ‘Things we can do for you.’

3 Strategy for maximizing business • Start-Up! • Where to start?

Design & Promotion • Around the folds.

Identities • logotype • icons

Leaflets • flyers • publicity post

Packaging

Brochure • magazine

Some logos you’ll recognise but did you know?

There is more to a logo than a pretty picture. It’s an entity in itself with something to say about your business. Below find three I like.

Eurolines is an express coach network operating in twenty-five countries throughout Europe. The Eurolines Logo uses an italic sans serif typeface. The sans serf suggesting latter day transport while the italic slant gives a sense of movement. This identity also contains a compass. Four red arrows moving outward, depicting North, South, East & West revealing the O in EurOlines.

IBM: 1972 Paul Rand The blue in the IBM (aka “Big Blue”) logo represents a company that is non-threatening yet stable and established. When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”. While the logo typically isn’t used in its original blue today, it is still a very prominent color in the IBM brand.

The Electricity Supply Board (ESB) supplies most of the electricity around Ireland and was established in 1927. The ESB logo we know & love was designed to depict the new modern, flexible, energy efficient technology of the ESB highlighting fluorescent lighting. Visually, decades later it is as relevant to-day as it was then. The ESB logo still bears continued resemblance to to-days CLF bulbs (Compact fluorescent lamps).

Transport, computing & electricity, efficiency expressed in three different ways