Deirdre ní Dhubhghaill has two prominent D’s

2D: represents working on a flat of 2 dimensional surface.

Or not 2D = 3Dimensional – it’s not flat

<<Family had my LOGOonRing made for my 21st

2D Graphic Design insures we do this by speaking to you. Discussing your thoughts on your business. Where you see your business going and where it is at the moment. You should know the good qualities of your business, so your business identity might visually suggest, a product, skill or service. Your unique selling point. What do you do that allows your business to stand out from your competitors. Knowing the environment that the organisation/ business sits in is key to success. Remember we’re developing an identity that helps you stand out from your competition too.

Having discussed the ins and outs of the enterprise the identity is being created for, we, the designer and customer will discuss existing designs or ideas, perhaps examples of other identities the customer has brought along. Their thoughts on their competitors identities. This gives the designer a feel for what the customer like or dislikes. Their sense of style. Is there an image the customer believes may say something about the business or a relevant idea the owner wants to display perhaps a visual reference that their target audience would associate with their specific business approach, personnel etc.

Thus briefed and having confirmed the customers design budget the designer can now begin the design process. At this point the designer will research your business further and business’ similar to it. In your final identity we don’t want to breech anyone’s copyright, but the examples you shared, likes, dislikes or understand of other solutions are enlightening and provide a springboard for asking the correct questions, finding the right answer to your identity.

Notes taken, forms filled the designer moves to the drawing board, brainstorming concepts, ideas, creative exploration. Then moving on to creating rough sketches, considering shape, colours,, spacing moods , developing images or lettering. Drawing thumbnails of potential ideas. At tis point a meeting with the clients team of decision makers is important. to discuss the concepts and explore whether the identity is moving in an appropriate direction. Keeping the customer in the loop. Developing draft design following them through. Mock ups of potential solutions are created on the computer to be discussed further and a decisions made on which are moving in the desired direction. It is rare that this step occur only once during the process. Feedback is imperative, after all it is your business that the identity represents and should do so for the life time of the business. 

When the final design idea is approved. The solution is drawn to various sizes in Colour and B&W. Then output as various  file formats, Tiff, Eps, Pdf for commercial print, Jpeg, Giff,& Png for digital media. The customer will receive notes on how their new Logo may be used in the context to their overall brand. It’s position on the page of Brochure, Signage, Stationary, Livery, Clothing, etc. in conjunction with endorsement marks for example. In short the rules of use, how the logo may be used in a given context. Through out the design process the client will receive invoices and extend payment as agreed between the designer and customer, before work begins.

An identity used correctly creates market awareness, emotional associations & value to your consumer. As such it is important to get right.

One way to test if your  your logo works. Print it out at a height of two & a half centimetres on a sheet of A4 paper. Hand it to someone to look at, take the page away after three seconds. Ask them to describe what they saw. If they share the logos intended meaning, you’re sorted.

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