Article Type



Graphic Designers – A top 5 of ‘Things we can do for you.’

3 Strategy for maximizing business • Start-Up! • Where to start?

Design & Promotion • Around the folds.

Identities • logotype • icons

Leaflets • flyers • publicity post


Brochure • magazine

Graphic Design

  • April 28, 2018 Published on: 28 Apr 2018 Bealtaine, ‘Festival of Fire’ event at Loftus Hall, Hook Head, New Ross, County Wexford  LoftusHall.ie/events    
  • December 31, 2017
  • July 26, 2017 Published on: 26 Jul 2017 Deirdre ní Dhubhghaill has two prominent D’s 2D: represents working on a flat of 2 dimensional surface. Or not 2D = 3Dimensional – it’s not flat <<Family had my LOGOonRing made for my 21st     Logo design is exclusively the design of a business or entities visual identity or logo. Branding involves logo design, brand guidelines, stationary, brochures, social media design, websites, signage, etc. So branding can take years to complete for large companies given the amount of research and work that needs to be carried out. An Identity, Logotype, Corporate Symbol, Emblem, Business Mark etc. is a highly individual configuration of letters, words or& an image to represent an organisation, company, enterprise, individual or activity. A good identity design takes time & research. I believe an identity should reflect the business it represents, for the duration of the enterprise. Consider Coca Cola their logo has been around since 1886 http://www.coca-cola.co.uk/stories/the-logo-story If the business changes over the years it may need some tweaking or modernising. 1. Shares the benefits you want your customers to associate with your brand. A well designed identity used correctly creates market awareness, emotional associations, builds loyalty & represents value to your consumer. • What you choose should be important to your prospects and customers 2.  Your Identity should aim to accentuate the positive.   Tell people what you mean to them (or what you hope to mean to them – logos should be aspirational). • What benefits do you want customers to associate with your brand? 3.  Context enhances meaning • A company logo is the most important visual symbol of a brand because all other marketing materials must fit with its colour and tone. It should communicate a clear message about who you are. What your business does. • Should create a great first impression that speaks to your ...
  • March 3, 2017 Published on: 3 Mar 2017 Graphic Design is the business of making or choosing marks & arranging them on a surface to convey an idea. The primary role of Graphic Design is identification. To say what something is and where it came from. Identity A good business mark is often deceptively simple, decorative & functional. Identity should aim to accentuate the positive. • Your logo/symbol expresses your businessʼ personality. • Shares the benefits you want your customers to associate with your brand? • A well designed identity used correctly creates market awareness, emotional associations, builds loyalty & represents value to your consumer.   Promotional Material educate potential customers or vendors about your enterprise, the services you offer and increase public awareness of your business. • Achieve their mission through dynamic self-promotion, clean, beautiful appropriate design. • From the humble business card to your brochure or catalog sells your product or service to your prospect later. • Develops the positive perception of your business.   Point of Sale, display material advertises a product where it is being sold. Point of sale displays are an essential sales tool used in retails stores for a range of products. • These displays aim to attract the attention, inform & entertain your consumers. • Alerts customers to current promotions, offers & deals. • Encouraging clients to buy the products on display.   Packaging & labels a stylised form of functionalism, that focuses on identifying, carrying & protecting the product within. • Good graphic design sells the content. • Identifies, describes & presents the product to your customer in an informative & entertaining way. • Style, creates desire for the product within.   Website & Online media, Modern, Clean, & Professional looking electronic brochure, contact collection, eCommerce & informative articles. Facebook, Twitter, Snapchat… • A website allows you to sell your product, service or message when your not available. 24/ 7 • You can tell your customers why you ...
  • December 30, 2016 Published: 30 Dec 2016 Wow. Stuck for words Carrie Frances Fisher (October 21, 1956 – December 27, 2016 Debbie Reynolds (April 1, 1932 – December 28, 2016 Debbie Reynolds “Good Morning” ~ Singin’ in the Rain (1952) Carrie Fisher Last clip from Star Wars (2016) ‘Rogue One’ Big Screen • As Famous last words go. These are a good one.
  • November 25, 2016 Published for: Nov 25, 2016 What do posters and book jackets have in common. They must tell a story at a glance. It’s not good enough to have the text readable that doesn’t sell, well maybe to mommy, your godmother & the odd relative. But its the rest of the world you want to take notice too.   The accompanying slides shows show some clever samples of Book Jackets by the designer Chip Kidd.
  • November 23, 2016 Published on: Nov 23, 2016   To the right is the contemporary sticker promoting Wexford’s assets. The identical Spires of the Twin Churches, Rowe Street & Bride Street are two of the defining structures of the Wexford Skyline.  Below the entrance step of both churches is a dedication to the Very Reverend James Roche PP, who organised the funding for the building of the two churches, created from pebbles collected from Rosslare Strand around 1858. The name of individual who pebbled the lettering is not known. One consistent detail from both dedication is the heart over Wexford. The combination of the heart shape and its use within the heart metaphor developed at the end of the Middle Ages. With possible early examples or direct predecessors in the 13th to 14th century, the familiar symbol of the heart representing love developed in the 15th century becoming popular in Europe during the 16th century. The first known depiction of a heart as a symbol of romantic love dates to the 1250s. It occurs in a miniature decorating a capital ‘S’ in a manuscript of the French Roman de la poire Granted I’ve taken the Heart Wexford out of context & there is another heart at the beginning of the dedication. Though, I like to think, perhaps back in 1858 the author of these pieces held more than a casual fondness for the Town of Wexford.. Additional details in pebble: How many people have crossed the cobbles over the years & failed to notice the stone beneath their feet are more than texture preventing them from slipping at or in the front door of the church? . <3
  • July 5, 2016 Published: Jul 5, 2016 Location: Ahenny, County Tipperary, near the Kilkenny border. From Carrick-on-Suir take the R-697 North, approximately six kilometers. April 2016: I visited some Megalithic & Irish High Cross sites while visiting the area of Carrig an Suir. No matter how well I might study others, photographs and details on these stone marvels, every time I view them in person, I’m blown away. The intricate Celtic knotwork, geometic designs, graphics created in stone. Designs that are familiar from the Book of Kells and other illustrated manuscripts but carved into & out of Sandstone. Both crosses at Ahenny are fashioned from Sandstone and best viewed around mid-day during the summer, when the high relief of the sculpture is shown at its best. The south cross, east face, stands at 3.90 metres high. The north cross east face stands at 3.13 metres high, and has a mitre shaped cap-stone typical of other crosses in the ‘Ossory Group’. Most likely the earliest, group of ringed high crosses, dating from the 8th to 9th century, the ‘Ossory Group’ includes two high crosses, the North and South Cross at Ahenny in County Tipperary. Found at the monastic site of Kil.Clispeen these two crosses mimic the earlier wooden crosses which were encased with a metal binding. The stone bosses imitate the studs that would have covered the rivets holding the metalwork and wooden cross together. View of the North Cross at Ahenny. On the north side is a procession with chariot. On the east side is Adam naming the animals. (Above) On the west side is the Mission of the Apostles and Seven Bishops. On the south side is a funeral procession which has been identified as the funeral of Cormac Mac Cuilennain, Bishop-King of Munster, killed at the battle of Beach Mughma (Bellaghmoon), Co. Kildare in 908 AD Moving down the upright of the cross we find  a zoomorphic design.  Moving out ...
  • April 20, 2016 Published: Apr 20, 2012 Identity can refer to the logo but regularly include a business’ over all branding. A logotype (logo), or Symbol is the highly individual configuration of letters, words and or an image that represents an organisation, company, enterprise or individual. It reflects the business’ personality, products, ideals and the people behind them. When creating an identity, research and learning about your business is essential. What passions drive people to start up or develop their enterprise is one of the most enlightening and enjoyable parts of my job. It allows me to create an identity that is the most relevant to the business.  An identity that will stand the test of time. Branding that you the customer will happily stand behind and share with everyone around you.  Your mark, logotype, symbol will identify your business, organisation to your customer, clients, anyone who requires the goods or services you provide. Your identity will be of use and used across all media on and offline, in print, signage, wherever you need it to proudly proclaim your enterprise. Once your business, entity or organisation has the right logo/ symbol/ identity, capitalize on it. Make it their brand. Put it on everything that promotes your business, brochure, leaflets etc. include it in advertising. Use it proudly on your promotional material, on your website, on your stationary. Display it on your business cards a simple and essential business must. Your business identity is a large part of your brand. Use it. Contact Deirdre at 2D Graphic Design, we can bring your brand to the next level. We’d like a set of 12-16 icons, please? Part1
  • March 23, 2016 Published on: Mar 23, 2016 Inspirational Quotes by women. In business women mean business. In these pieces I share the words of other women and experiment with letters, form & colour.     “Aerodynamically the bumblebee shouldn’t be able to fly, but the bumblebee doesn’t know that so it goes on flying anyway.” Mary Kay Ash. “Life is what we make it, always has been, always will be.” – Grandma Moses “I just want you to be yourself. Be a bigger yourself.” Tyra Banks, model, media personality, actress, entrepreneur. “Attention is the rarest and purest form of generosity.” – Simone Weil “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt “Never apologise for trusting your intuition- your brain can play tricks, your heart can be blind, but your gut is always right.” Rachel Wolchin, Author “Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.” – Margaret Thatcher   More Womens Quotes 1) Seanfhocail • Motivational quotes by women click 2) Difficult roads lead to beautiful destinations. More MeMe click 4) ..it’s to be whole • Inspirational Quotes by Women click
  • January 15, 2016 Published on: Jan 15, 2016 It’s 2016. A healthy & prosperous New Year to everyone. We’re all rising to the occasion. 2016 is the 100th anniversary of the Easter Rising. The 1916 Easter Rising set off a series of events – the War of Independence, the Irish Civil War and the Partition of Ireland – leading to the establishment of the Irish Free State in 1922. As a Graphic Designer I meet a lot of business owners. I work with Start Ups. I’ve been asked what are the most important things I can do for my business. I’ll share three. You have an idea. You can improve the world. You have the skills. Now you must promote your enterprise. Know your Business. Promote your Business. Have Business Cards. Promote your Business. Create your  Business plan. Promote your Business. •• One: Promote your business How do you promote your business? Start with your family, friends, Tell them what you do, How you do it! Where you do it (how can you be contacted).  Give them some business cards to keep & share with their friends & connections. When explaining consider the Albert Einstein Quote: “If you can’t explain it to a six year old, you don’t understand it yourself.” This will help you develop your introduction to potential customers your ‘Business soundbite’ (Elevator Pitch, your Promo Spiel) too. • There are lots of free ways to promote your self. You’ve been collecting your own network for decades. Email address’, Others business cards, colleagues from work, college, other interests. You may have Facebook (create an FB business page), Google Plus, Twitter, Linked in etc. Profiles. Online directories, websites relevant to your local area. You can target specific areas and enterprise too. That depends on your product. • Many business assistance institutions hold free and subsidised networking events. ...
  • November 30, 2015 Published: Nov 30, 2015 Wexford took a top prize in the annual IPB Co-operation Ireland Pride of Place Awards, which were announced on 14th November at a glittering gala event in Ennis Co. Clare. Oaklands Lake in New Ross won one of the Special Awards announced on the night so a huge well done to everyone involved at Oaklands Lake. New Ross Coarse Angling Limited, was established in 1997 by a group of angling enthusiasts who have given their time and efforts to create this unique amenity. We particularly wish to involve and encourage the youth of the town to participate in outdoor activities and to appreciate the profusion of plant and wildlife that abound within the lake and the adjoining woodland. IPB Pride of Place is an all-island competition that acknowledges the work that communities are doing all over the island of Ireland. The competition focus is about people coming together to shape, change and improve daily lives in their communities. Find out more about the IPB Pride of Place Awards which aim to acknowledge the great work of communities all over Ireland here.     .
  • November 11, 2015 Published on: Nov 11, 2015 by Evan Carmichael Published on Jun 7, 2015 youtu.be/eHzAtxW3TzY Steve Jobs’s 10 Rules for Success Don’t live limited life Have Passion Design for yourself Don’t sell crap Build a Great team Don’t do it for the money Be proud of your product Build around customers Marketing about values Stay Hungry, Stay foolish
  • October 20, 2015 Published on : Oct 22, 2015 It’s been awhile since I’ve exhibited some of my Wall Art. So I’m a bit excited about being part of this group exhibition ‘ROUND Opera Festival Exhibition’ @ 88 South Main Street, Wexford. Showing New, never before seen by you pieces. ‘ROUND Opera Festival Exhibition’  facebook.com/event The “Round” exhibition is an exhibition of works by 74 different Artists. That’s over 230 pieces. It was suggested submissions should be a maximum of 8 inches in diameter. Ceramics, Paintings, Prints, Photographs, Graphics, Watercolours, Pen & ink, Metalwork, Woodwork. All pieces priced up to €100 and below. The Exhibition will be open every day to the close of the Wexford Opera Festival 2015.  I create with lettering, type and colour to explore the meaning of sayings, Irish proverbs and feelgood phrases. I try to share the beauty & expressiveness of type. Utilising Typograpy and print signage medium, Vynil, Perspex, FoamX. The photographs below do not do my pieces justice. Find your voice Medium: Clear Perspex, Screen Print Price €80 Find your voice & help Others find theirs. Creativity is thinking new things. Innovation is doing new things. Finding your voice requires you asking yourself variations of the following Questions What are you good at?  What do you love doing? What need can you serve?  What gives your life meaning & purpose?    Cosúil le cupán tae Medium: Clear Perspex, Poly- FoamX, InkJet Price €80 Saol is cosúil le coupon tae, Tá sé ar fad i cones a dheannann tú é. Life is like a cup of tea. It’s all in how you make it. Shape circumstances don’t let them shape YOU. Few Irish people don’t love their cup of tea & many a wise word or truth has been shared in it’s drinking. Naturally comparisons, lessons and truisms have been drawn from the tea making process. In other words take responsibility for the things you do and how you feel about ...
  • October 16, 2015 •• Published on: Oct 16, 2015 I discovered Ralph Steadmans work in College & was smitten. The lively, exaggerated,  caricatures & illustrations are of a time of their own. They’re not always easy on the eye, sometimes rather grotesque, but always compelling. So when walking in a local grocery story a familiar splash of colour and swathe of pen work caught the corner of my eye. I was drawn to it.   So between extinct and near extinct birds. Now I just need to arrange to have this article appear on a certain Facebook profile & then the siblings will know what I’d like for that rapidly approaching time of year again. Ralph Steadmans Gonzo Art No Good Reason the Movie
  • September 24, 2015 •• Published on: Sep 24, 2015 Peter Dahmen is a graphic designer from Germany. In the video you see some pop-up sculptures he created. Much of his pop up sculptures are designed to be single, unique pieces. View more on his website at www.peterdahmen.de Six Amazing Pop-Up Paper Sculptures by Peter Dahmen Papierdesign Five Awesome Pop-Up Paper Sculptures by Peter Dahmen Papierdesign  
  • November 17, 2014 •• Published on: Nov 17, 2014 I have a bit of a reputation for producing some cow packaging, myself, but this takes the concept in a whole new direction. I found the packaging from MooGoo, an Australian skincare company, interesting on a recent visit to the chemist. In particular the colours. I could give my thoughts on the product but here is what MooGoo have to say about their product. What Makes Us Moo Here at MooGoo, we know that when it comes to your skin, the steaks are high. So, we hope you don’t mind us bragging about the fact that we’re an Australian company with an entire range of natural and safe products that are made with effective ingredients designed for people with skin and scalp problems MooGoo came about when the head of our herd thought it was unusual that his mother was using a product made for cows to heal her skin condition. This udder cream was designed to heal cows udders and keep them in prime condition for milking, whilst being full of skin repair ingredients. However it was very thick to apply. So he set about to make this cow cream fit for human consumption and much lighter and non-greasy. We have now moved on to greener pastures, expanding our range of skin products to help with a multitude of skin and scalp problems. However, we have kept the same philosophy about our products. That is using the full strength of healing products and not using any ingredients that we have a beef with, such as petroleum or chemical based ingredients. MooGoo has a skim-free policy when it comes to listing our ingredients, we tell you about everything, not just the pretty sounding and “active” ones.
  • September 3, 2014 •• Published: Sept 03, 2014 As advertising comes and  goes traveling over the bridge into Wexford it’s probably one of the best seats in the house. Stopped at the lights we are a captive audience. A number of attempts have been made to utilise the area for advertising. From the banner strung from lamp post to lamp post across the end of the bridge. The result being two lamp posts at very odd angles and brief loss of festive lights, courtesy of a winter storm. To an early incarnation of the current frame wildly waggling back and forth in high winds. Wild winds and Wexford go hand in hand. Seriously now who’d imagine the entry to Wexford without it. One large bill board with two banners below. . A location that is sought after by advertisers but also used to spread the news of community events. On the occasions when an event or advertising banner is unavailable the semi-permanent stand in signs used fill in for a few days, sometimes mere hours. Beneath the Wexford Bus advertisement was a variation of the Wexford.ie logo. above that is the safety message shown.   . On one rare occasion that the sign was exposed, waiting at the lights I read the text in the cross over the Slow Down text. Thinking wouldn’t it be funny if it read … .  I rubbernecked, three times in surprise, luckily at low speed no doughnuts occurred. Perhaps it was the pending arrival of Halloween, a graphic designers tendency to note symbols that I was struck by text addition to the slow down sign.   .
  • August 27, 2014 •• Published: Aug 27th, 2014   Seventy Eight records they’ve been around my family home all my life. Apparently many didn’t survive my perusal and childhood fascination. The result being that passing a box of 78 records without a quick look is almost impossible. Each label a small masterpiece of typography , lettering layout, symbols, graphics & colour. Below view a few recent finds.  
  • June 15, 2014 •• Published: Jun 15, 2014 The identities for Oaklands Lake and the management companies identity, New Ross Coarse Angling were created by 2D TypoGraphic Design in 1998 two years after our return to Wexford. The company and their enterprise were a start up. I took photos at the time designed their identities working with their management group. It’s great to come across their current promotional material, to see how far the facility has developed.                  
  • June 4, 2014 •• Published: Jun 4, 2014 Steve died last night. June 2nd 2014. We all fell asleep after 1:30am. this morning, he didn’t call out, for the dawn. All he wanted was to be held at the end. Steve was a gentle, blue eyed, short haired, all white cat. He wasn’t one of the 80% statistic. Though an Albino, he was not deaf nor blind. His eyes shone pink in low light. He did spend hours staring at the full moon in the night sky every month. Like the Cat ‘Pangúr Bán’ belonging to the ninth Century scribe &  monk, Steve was always close at hand. It was rumoured Steve was also an avid hunter. I met him years ago when Helen brought him to Parnell Street, he quietly made his presence felt. Years later he introduced Pennyworth, my black & white part Purrsian friend to the other cats, the hunt and general lying around, ‘cat things’. She adored him. Perhaps she was a little irritated when he came to stay with us while his family were abroad for 9 months. Pennyworth got over the upset quickly. Pangúr Bán is probably the most famous surviving poem from Early Ireland. Composed by an Irish monk sometime around the 9th century AD, the text compares the scholar’s work with the activities of a pet cat, Pangúr Bán. It is now preserved in the Reichnenau Primer at St. Paul’s Abbey in the Lavanttal, Austria. The version detailed below is Robin Flower‘s translation of the poem from Old Irish. I and Pangúr Bán my cat, ‘Tis a like task we are at: Hunting mice is his delight, Hunting words I sit all night. Better far than praise of men ‘Tis to sit with book and pen; Pangúr bears me no ill-will, He too plies his simple skill. ‘Tis a merry task to see At our tasks how glad ...
  • May 19, 2014 •• Published: May 19, 2014 If I didn’t laugh I’d Cry Who’s On first Typography. a typographic interpretation of the old Abbott and Costello baseball sketch. View more of the video authors work, Jimmy073 by clicking the ‘Watch on You Tube.com’  or jimmy Zito’s Vimeo link,  NAMES OF LOCAL ELECTIONS CANDIDATES (22 in Total) Allen, Jim (F.G.), CARTHY, GER (NON-P.) , DEMPSEY, TONY (F.F.), Fallon, Donal (Non-P.) , Fenlon, Mark (F.G.), Forde, Danny (G.P.), HYNES, DAVID (NON-P.), Johnstone, Jane (Non-P.), KEHOE, FERGIE (F.F.), KELLY, ANTHONY (S.F.), Kelly, Leonard (Non-P.) , Lacey, Sandra (F.G.) , Lawlor, Do Do (Non-P.), LAWLOR, GEORGE (LAB.), Lloyd, David (D.D.I.), MOORE, JIM (F.G.), Mullen, Bernie (LAB.), O’Hanlon, Paul (Non-P.) , ROCHE, MICK (S.F.), Ryan, Joe (LAB.), STAPLES, FRANK (F.G.), WADDING, DEIRDRE (P.B.P.A.
  • February 9, 2014 •• Published: Feb 9, 2014 . 2D TypoGraphic Design made our Wexford start up from Ferrybank and now 2D Graphic Design is back in Ferrybank this time across the lane. You’ll find 2D Graphic Design at Bád Aeir (flying boat). We design, Identities, Leaflets to Brochure, Annual reports to Magazine and Book lay out, Advertising for the print media, producing print ready artwork and supplying the printer. Website design, skins, graphics and info-graphics for Social media. We host and maintain websites and can manage your Facebook pages. @D Graphic Design provide a full Graphic Design service. We have 18 years experience working with individuals and business of all sizes and experience. From were thinking of starting an enterprise, start ups, small, medium and large enterprise, in areas of the arts, crafts, retail, services, manufacturing, charitable organisations and large business. If you need to promote your busies, enterprise or endeavour contact us or give us a call by Phone: 053 91 223 55, Skype: twodtypog . . As children we played with and amongst the remaining artefacts of the 1918 US Naval Air Station, much disguised or destroyed by our homes. Today if you know where to look there are still remains. a pole mount for the station wind sock, beside the monument on the hill at Wexford Municipal pool. The Boat/ Plane slip across from Ferrybank Motors was built by the Americans. Their massive hangers once occupied the area where O’Rourkes car show rooms and garage occupy today. . . The Air station began under the remit of the British Secret Service. due to post 1916 activity it was necessary to keep existence of the bases possible existence a secret. Due to food shortages and those of raw materials, created by U Boat blockage of Southern approaches off the County Wexford Coast, the British Admirality decided to establish a ...
  • October 2, 2013 •• Published: Oct 2, 2013  I’ll be offline for a few days until I straighten out the Studio after the move & I thought I did a cull before. Here are three Guinness Adverts I enjoy. In its day the first inspired an adult party game. Yes indeed! the likes of Brendan Grace would encourage slightly inebriated adults to do the dance for a spot prize at Weddings, Christmas Parties etc.     The Second & third Video is are short simple stop motion film featuring hands. Apparently these are only a few of the things people get up to while waiting for Guinness to pour and settle.
  • September 27, 2013 •• Published: Sep 27, 2013 Moving house & Studio. 3 storey to bungalow and garden exactly a mile apart. Every time I go off the premises I’m uselessly packing boxes in my head. Packing up over the month I’ve come across a few advertising gems. A Hellmanns Extra Light mayonnaise advert that has adorned my inspiration pin board for some time   Agency: J Walter Thompson introduced a deliberately provocative press campaign aimed at women during the mid- 1970’s. Orchestrated b art director Ann Leworthy, it portrayed women as sassy and liberated. The photographers were taken by some of the top fashion photographers of the day. Such as B Lategan, H Pecinotti      
  • September 12, 2013 •• Published: Sep 12, 2013 Readability that’s supposed to be the name of the game. Recently a friend mentioned that he was having difficulty reading a piece of text. He blamed his eyesight. I surprised him by asking what typeface he was using. He’d used Arial I suggested try Gill Sans or Futura. I took the silence over the phone that followed to mean he was being stubborn. I explained that Arial was the computer version of Helvetica. It’s design was optimised to reduce screen pixels not for human readability. Yes it was legible but not really readable. Slight sigh… I continued even Helvetica was designed as an attempt to create a 20th century modern typeface but not be particularly human friendly. That said even machines used to scan/ photocopy text, frequently have misread characters set in Helvetica. Replacing similar letters & figures with others. Eventually he said he was stunned. Changing the typeface to Gill Sans had made a huge difference. That he was comparing a block of text set in Helvetica beside a block of text set in Gill sans and couldn’t believe the difference. Gill Sans was so much easier to read. It was an eye opener. As a graphic designer the readability of one typeface over another is a simple truth. We regularly play with size, colour and context. To someone else a font is a font. Of course a programmer knows a font is a set of programming instructions that tells the computer to organise pixels, the viewer reads as a typeface. To a Typographer a fount is a set of letters than combine as a typeface. Some letter style more easily read than others. Serif ‘faces are easier to read than San Serif. Each typeface has it’s own personality and suited to the story or message being delivered. The typeface maketh ...
  • August 15, 2013 •• Published: Aug 15, 2013 During one of my many monthly trips to Dublin follow-ups necessitated by my near brush with the Grimm Reaper over Christmas. Appointment, over for the day I had time to explore. If you’ve used the Luas from Abbey Street to James it would take an rare talent to miss the huge spray painted illustrations along the route. Details from promotional posters and images to highlight business along the way. Graffiti. For more of the same but different, I was directed to the Tivoli on Francis Street. The Tivoli Car Park is rather unique and is located next to the The Tivoli Theatre on Francis Street. It operates independently from the theatre and house’s Dublin Graffiti Hall of Fame. 18 May 2013 location of The sixth All-City Graffiti Jam. The artworks evolve, are reworked and replaced through out the year. The pictures below are a small selection of the Street Typography photos I took. One of the most consistent documenters of Dublin Graffiti is Ciarán one of the authors of the blog comeheretome.com (a blog that focuses on the life and culture of Dublin city. •  below find links to some of his “Writings on the wall” photo series Bernard Shaw, Richmond Villas, Richmond Street, Dublin comeheretome.com/2012/11/01/the-writings-on-the-wall/ Lane behind Whelan’s/ Liberty Lane, The Village, Dublin. comeheretome.com/2012/11/07/the-writings-on-the-wall-part-ii/ Windmill Lane, Dublin comeheretome.com/2012/11/22/the-writings-on-the-wall-part-iii/ Ormond Place (behind Fibber’s Rock Bar) is apparently a designated grafitti spot set up by the Dublin City Council comeheretome.com/2013/04/26/the-writings-on-the-wall-iv/ Behind the Bernard Shaw comeheretome.com/2013/05/17/the-writings-on-the-wall-v/ St. Peter’s Road with Cabra Park. comeheretome.com/2013/07/15/the-writings-on-the-wall-vi/
  • July 30, 2013 •• Published: Jul 30, 2013 Wexford is described by some as having a main (mean) Main Street to accompany this narrow thorough fare there are a number small lanes and rights of way. Earlier this year the local Art College chose to tidy & decorate Fettits lane with graphics & art the traveler finds a surprise exhibition outside. Subject to the elements nature is taking her own back.                      
  • June 13, 2013 •• Published: Jun 13, 2013 I had intended sharing some beautiful student animation. Instead I came across these amusing Belgian advert video advocating public transport. Vlaamse Vervoersmaatschappij De Lijn • Flemish transport company ‘De Lijn’, usually known simply  as ‘De Lijn’ which literally means ‘The Line’, is a company run by the Flemish government in Belgium to provide public transportation. Have you ever pondered on the following? Why do ants, penguins or firefly travel in groups? De Lijn bus advertising poses a few suggestions in this selection of their tv advertising collected by ‘Ads of the world’ shared by rj0rajesh on You Tube (select the ‘watch on you tube’, You Tube logo, bottom right, to reach his page.)    
  • May 8, 2013 •• Published: May 8, 2013 Irish en-mass, ‘an clann’ traveled to Italy to celebrate my sisters wedding. She shared a few traditional Irish wedding customs with the Italian priest to his delight and surprise. We explored the surrounding countryside, villages and towns. Visiting nearby cities I spent the day photographing architecture, graffiti & posters. The advantage of not reading the language means I could appreciate the essence, elements and layout of the posters without distraction.   A good poster will work, portray its message efficiently at an A5 (210 x 148 mm) size to an AO (1189 x 841 mm) size. Granted a small poster may need some alteration to be reused at a larger size. Here in Ireland posters tend be of a smaller scale.   In Italy posters make large statements at least A2 (two large A3 photocopy paper sheets, long edge, side by side) in size more often larger. In Florence the Italians demonstrate this with gusto. There were shops dedicated only to posters. Posters when displayed around the streets wouldn’t be mistaken for pamphlets.   A posters message needs to be instantly recognised. Supporting information should compliment the over all image of the poster. Standing out isn’t about gaudy colours. A smart, beautiful or distinctive image can potray a hundred words   Artimino, Sienna, Florence Italy
  • October 30, 2012 Published: Oct 30 2012 Publishing a blog via smart phone? There’s an app for that! Someone put the question out there what apps do you use most on your iPhone? I had to admit that after the native apps such as calendar, there were a few games, like Solitaire & MahJong. Though my most used apps were to write, publish and read blogs. Composing the blog, calendar, notes, docs to go, google documents and my favourite Quick office pro. Quick office is an iPhone version Of Microsoft office. The word processing element of Quick office, docs to go and google docs are similar in use to microsoft word. Formatting to spell check. When taking photos with and from my mobile device, I use the native iPhone camera. Originally I ‘went to town’ on trying to find the best photo app, however the iPhone developers soon caught up with the apps available in their subsequent OS updates. From serious to sublime, I have 11 camera apps on my phone. PS photoshop. Is a lite version of Photoshop. It can crop, sharpen, change contrast, straighten along with a few more basic photo editing capabilities. The You Tube app allows you to view video and capture video links to paste into an article. Wordpress uploader connects to the web and allows the user to paste their blog copied from which ever composing app they choose. Then editing or formatting the text is just like using wordpress. There is also an app called blog booster that will allow you to have more than one blog account & upload to other CMS systems such as blogger, joomla, typepad, tumbler, windows live. There is a BlogPress app to upload and work with blogger. Once the blog is uploaded, edited and published. It’s available to the public view and read via their web browser. ...
  • September 25, 2012 Published: Sep 25, 2012 A customized email signature that compliments your business branding. Your signature can contain your contact information. Your identity or relevant images. Including links to your online media, facebook, twitter, linked in, pintrest etc. It’s important that your social media also reflects your business brand. This can be achieved with bespoke social media skins. Bebo, twitter to facebook. . . The Coach House | Tullowphelim | Tullow | Co.Carlow | IrelandM: +353 (0)87 9952489 | T: +353 (0)59 9152270 | F: +353 (0)59 9152275E: jemtextiles@eircom.net | W: www.jemtextiles.net    jacintaedgemoody      Jem Textiles See you at 100% Design – JEM TEXTILES stand L21 . . Deirdre ní Dhubhghaill Graphic Designer2D Graphic Design Bád Aeir, Tincone Ferrybank, Wexford Ireland 087 223 1186  twodtypog info@2dgraphicd.com www.2dgraphicdesign.ie  deirdrenidhubhghaill    2DGraphicDesign    2DGraphicDesign Promotional material for business & individuals. Let’s talk! . . .
  • September 8, 2012 Published: Sep 8, 2012 Congratulations to Jacinta & company at JEM Textiles who have been selected to attend the 100% Design show in London, Earls Court, from the 19th to the 22nd of September. 100% Design London exhibitors are all vetted by a panel of industry experts. The panel insisted that JEM’s new innovative product Fabulight was a must, just the kind of new product they love to showcase . 100% Design is the largest single-site design event in the UK. JEM Textiles can be found in the 100% interiors section on stand L21. This year there are four shows – each with its own dedicated section of the floor plan: 100%Interiors, 100%Office, 100%Kitchen & Bathrooms and 100%Eco Design & Build. A tunnel entrance, an auditorium seating 200 and a dedicated area for international pavilions will also be new for 2012. The show attracts exhibitors, visitors, designers and press from around the world. For 2012, they anticipate an audience of 40,000 visitors.     Jem Textiles innovation • The kind of product that says WoW! We are going places in Ireland The Coach House | Tullowphelim | Tullow | Co.Carlow | Ireland M: +353 (0)87 9952489 | T: +353 (0)59 9152270 | F: +353 (0)59 9152275 E: jemtextiles@eircom.net | W: www.jemtextiles.net     jacintaedgemoody      Jem Textiles See you at 100% Design – JEM TEXTILES stand L21
  • June 18, 2012 I’ve worked with Jacinta and JEM Textiles for year, from logo and promotional material to her website www.jemtextiles.net. I can honestly say I have yet to meet another person with such dedication & focus. As designers we’ve both grown. So when Jacinta sent me word that she & Jem Textiles got a mention on Today FMs Business show yesterday. I had to share. Excellent & this is only the first you’ll hear of this innovative product. This is brilliant Jacinta • Jem Textiles new product got an enthusiastic mention on today FMs business show yesterday (Sunday 17th June). The segment begins at 36:00 – 50:00.   Sean Mc Nulty enthusiastically mentions Jacinta Edge-Moody of JEM Textiles (at 41:43) • It’s a very very brilliant product • got it right • high end • she’s on the road • enterprise Ireland should pick it up • working with Carlow IT • she’s got Sean Mc Nulty as a Mentor • product launch in September • Working on her own • needs input • needs scale and providing possible investor opportunity in the future. The kind of product that says WoW! We are going places in Ireland. http://media.todayfm.com/listenback/112/sunday/1/?uniqueID=857274
  • May 31, 2012 One of the first pieces of Design I was paid for was a leaflet on the Maasricht Treaty for the European Parliament Office in London. We visited the European Parliament in Strasbourg. It was an opportunity to see how our Irish politicians represented us in Europe. To explore & admire the architecture and catch a slice of Europe hither fore unseen. It was a wonderful experience.     The leaflet we created was an 1/2, A2 folding to A5 (420 mm X 210mm) We worked to the European Parliament house style. There were a few rules to adhere to, the London Office provided the official images. Photographs and info graphics.    
  • April 21, 2012 Promotional material is about keeping your name in front of your customer. Sharing with the world what your company or product can do for them and their people. Alan Doyle – School of Motoring >>> Flyers • the skys the limit
  • April 19, 2012 In Ireland Transition Year (TY) (Idirbhlian) is an optional one-year school program that can be taken in the year after the Junior Certificate in secondary school. Those who take the extra year are given the opportunity to develop life skills. One such project is the Mini company endeavour. October of 2011 I was engaged as graphic designer by a group of 5 student entrepeneurs who wished to learn how to and produce a 32 page A4 magazine to sell to their peers, teachers, friends and family. Editor in Chief • Dervla Potter, Fashion • Megan McIntosh, Events • Cathy Wheeler, Sports • Chloe Thomas, Beauty • Saoirse Finnegan, of the Presentation Secondary School, Wexford. Their demographic was 12 to 18 year old teenagers, their families and friends. On a steady diet of young womens magazines such as Bella, Best and Now, etc.. Bright colourful, full of makeup and clothes advertising in the guise of informative articles. Articles on popular films, books advice and subjects of interest to the desired audience. The 5 students established their magazines audience needs through research, observation and conversation. They decided on the content of their magazine, sourced, photography, journalists and advertising. During our first consultation I was given the brief on what the team wanted from their magazine. We discussed the format, various forms of production and how to plan the content and the layout. To creating the foundation of a storyboard that later became a ‘mini’ version of the developing magazine. Making decisions on the overall look of the magazine. As content came in I received my instructions in various forms. Some of the editors provided written descriptions, others produced their ideas using ‘Word’ processing software, one voiced their desired layouts while I drew thumbnails of her ideas. Another cut & pasted layouts with notes on desired typefaces and swatches of colours to be used. Followed by ...
  • January 18, 2012 A selection of hand lettered Christmas cards. The lettering was drawn on pink paper, cut out & pasted onto an iridescent cream card. The lettering then cut out leaving a border of iridescent card. This was then mounted on the A6 matt cards giving a slight 3 dimensional effect.
  • November 20, 2011 Brochure created for John Ironside Photography to promote his upcoming book ‘Soul of Wexford’. A picture tells a thousand words and John Ironsides photographs share the history, present day and hints to the future of Wexford town & county.                 Buy the Book, ‘Soul of Wexford’  at Cornrcrake Publishing. ‘Soul of Wexford’ by John Ironside – Photographer Wexford Town and Estuary: a Photographic Project  John Ironside, FRGS, Photographer ‘Mount Folly’, The Folly, Wexford, Ireland. Tel: +353 (0)53 9147714 Mobile: 086 8554890 Email: johnjohnironside.com www.johnironside.com
  • December 1, 2010 Those who’ve ventured out in the car over the last few days are reminded of their days as a novice driver. Tongue between teeth, will I get though this safely. There is nothing like a little snow and ice to spread that novice driver feeling. Memories. When promoting a driving school it’s better to focus on the freedom & aspirations . You may have heard, a friend or you have used the phrase ‘my other car is a Porche’. It could be you. For me it was the original ‘Ford Ka’ that enticed me to learn to drive. . . Alan wanted a flyer that would stand out from the competition  and other publicity coming in the door. Focus on the fun and aspiratio0ns. For the Alan Doyle, School of Motoring, I created a bright flyer accentuating the positive. Luxury transport and freedom. ‘Teach a person to fish and they eat for life’, ‘the skys the limit’ as to what anyone might do with their skills. . A flyer is a versatile, cost effective means of  promotion. Flyers are available in a variety of sizes, A5, half a photocopy sheet of paper and DL (office envelope size), one third of a photocopy sheet are the most common as they are the most practical for postal delivery. Both can be printed on one side (single sided), two sides (double sided), or the required size may achieved by folding an A4 down. Each provides the designer with individual challenges. A4, A5 and DL being the optimum postal sizes though not excluding sizes utilising variations of their dimensions. . Now you have your flyers and you want to share them with your audience, present and future customers. There are a number of options. Contact your national postal service for rates etc. Many towns have local distributers of promotional material. Though the most ...
  • November 27, 2010 For many the first few hours of snow in Wexford Town is an event, indeed this year it eclipses the SciFi festival WexWorlds. So close to the Sea, a hint of the gulf stream and mainland Europe we’re rather shielded from heavy snows. . Snow arrives and a few hours later it melts with showers transforming into various types of snow little beads, hail, light large flakes etc. then rain followed by heavy frosts by night. . While it Snows the white stuff perches in places it will quickly melt from later.
  • November 2, 2010 Summer’s done & dusted, allergies and all. It is said that eating honey from your locality increases your immunity to the ill effects of local pollen. This makes a certain kind of sense. Reminded of this over the summer, I’d set off in search of Wexford Honey. I sought the elusive nectar in Wexford supermarkets, health food shops and butchers. Wellll! butchers used sell local eggs and honey, once upon a time. A few weeks of searching and no Wexford honey to be found until, I tweet a request. .searching . Amongst one lady’s suggestions she’d added bakery as a possible retail outlet. In ‘La Cuisine’ I found ‘Pure European Honey’ from Tony Walshe, Carrigbyrne Apiary, FOULKSMILLS. In the mean time another friend suggested ‘Kate’s Farm Shop’, I’d passed ‘Kate’s’ on my way to Duncannon at the weekend. I found two pots there, ‘Bolgers’ Honey, a Unique blend of Irish and non EU honey from some place near Enniscorthy. Also Wildflower Honey, from Loch Gorman fine foods, Castletown, Gorey, County Wexford. All are 100% honey. . Reading labels can be a dangerous matter, now I had a few questions. Had I left things alone I might have happily benefited from the placebo effect. I found http://www.fsai.ie/ and their 2006 honey report : An alytical and traceability survey to determine the authenticity of honey labelled as Irish on the Irish market. . Exerpt: Sample 8 Bolgers Honey: Sample 8 had Eucalyptus, but no Echium, therefore it is of questionably Irish origin. Usually, when Echium is present with Eucalyptus, the conclusion from previous works has been that the honey is not Irish. When Echium is not present, i.e. Eucalyptus only, as in sample 8, then it could be Irish, but this would be unusual. According to Sawyer (1988)3, Eucalyptus spp. and Echium spp. occur in “sporadic” amounts in English ...
  • July 10, 2010 The right images and typography make all the difference to a promotional piece. We work with experienced photographers, illustrators & artists. We have years of knowledge creating with image makers in all stages of their development. Every image tells a story. Seriously who in their right mind would consider ‘red high heels’ to climb an electricity tower.  In a glance we recognise the message and enjoy the humour. Through out this piece the photography emphasises, the height of the towers, their dangers, their locations, beautifully,  in ways words couldn’t. An infographic clearly shows the dangers of the old and advantages of the new innovative system. By the end of this brochure the customer/ viewer is aware of the products use, functions, features and advantages. The safest climbing equipment and systems for linesmen working on electricity towers and similar structures. 2D Graphic designs typography compliments the subject further enhancing the customers message. Their product is better, safer and here’s why! Design should never say, “Look at me.” It should always say, “Look at this.” — David Craib   Photography by John Ironside, FRGS, Photographer ‘Mount Folly’, The Folly, Wexford, Ireland. Tel: +353 (0)53 9147714 Mobile: 086 8554890 Email: johnjohnironside.com www.johnironside.com
  • February 9, 2010 The Lady said……. a set of 12 – 16 icon are required The design & production hours often entail at least the equivalent of two, three or more weeks work. Though those hours may be extended over many more weeks. This usually depends upon what other jobs a designer may have on and how quickly a customer responds with feedback. A set of icons for use on a mobile phone. Need to be clear in their meaning and will be required in small, smaller & smallest sizes. Icons for signage are larger and will need to accomodate various lighting conditions. They may need to be recognisable while the audience is moving. All icons must be clear in their meaning. Somtimes that meaning is specific to it’s context. Such as in a factory or a large institution. There are other contextual matters the designer must consider. Such as the viewers position of sight. An icon at ground level should look similar to the same icon on the ground or high on the side of a building. Now factors such as forshortening/ perspective/ distortion take effect. An icon at height in order to appear as the same at eye level has been drawn with some alterations. It is not a matter of just enlarging the icon. Yes we have seen this done & it looks odd. To read properly the top of an icon should be wider than the bottom. Widths vary from that at eye level beyond being larger. Perhaps you are familiar with the on street signage. The yield text painted on the road is long and thin. Because as  we approach it in a car the human brain foreshortens the word. Another obvious example is the disabled wheelchair symbol have you wondered why in some parking spaces it’s long and thin while on ...
  • January 5, 2010 Wonderful! What a unique start to a New Year, 2010. A white bright new year. Wishing everyone an excellent 2010 New years eve the snow began, Photo taken at 23:00:30 on the night of the 31st of December 2009. It’s only fair to mention that living so close to the sea on the South East coast of Ireland, snow is rare. Usually a few hours fling, in February, then it’s gone til next year. So a shower on New Years Eve is extra special, a real clean start for the coming year. Our dour Commodore John Barry looked quite gay & almost festive with his snow frosting. New years day was clean, white, bright & beautiful, Saturday the Sun shone too & the snow continued to sparkle, magical. Sunday the snow disappeared over night, gone with out a trace (by the quays) ready for business for the 4th. A fresh start. Bright possibilities. Twenty-Ten are you ready?
  • December 23, 2009 Seasons greetings, Happy Christmas everyone & a successful new year in 2010
  • December 23, 2009 When in college a lecturer referred to poster design as the bread & butter of graphic design. She meant of course that as a graphic designer we could expect tp create a lot of Posters. Posters being the most visible they’re important & shouldn’t be treated as an after thought. The poster is the book jacket of your event, it idisplays important information such as what your promoting, where & when it is and supporting information. I’ve produced much display information over the years particularly for exhibition. With out fail it is the posters that receive comment. Rarely supporting material. ‘We saw ye’re poster’. ‘We’d been looking for your poster, then we knew’. Below you’ll find a few examples.   A1 poster  promoting the Art forum to other artistes & participants. An A3 poster promoting an exhibition in Woodville house, Kilmore, County Wexford. Created in collaboration with other exhibitors. The next three posters share the same height of 420mm (A3 height) but vary in width. The next two posters are A3 in size, landscape & portrait respectivly. Many viewers may recognise the cheeky adaptation of Joost Schmidt’s poster for the 1923 Bauhaus exhibition in Weimar, below. The face used was that of the principle artist Nicky McGuire of RavenArt If architecture shows where a country is mentally, at a particular time, perhaps it could be suggested that poster design demonstrates where it’s people are at a given moment.
  • November 27, 2009 Architecture reflects the time and well being of a countries state. For centuries Ireland was dominated by the architecture of other nations during the 20th this began to change. Todays watch words restore, rejuve, renew three r’s that can be applied to Wexfords new face. For centuries St Peters College & three churches dominated the skyline. In recent years new buildings have risen to compliment their surroundings or express the significance of their location. Buildings built for an Irish setting, the sea, the esturary, seafaring traditions, the undulating landscape, her sense of humour. Buildings built for their purpose sympathetic to the natural & traditional materials around them. The new opera house has taken dominion of the Wexford skyline from the ‘Twin Churches. Built for it’s purpose it’s ‘set’ tower reaching into the sky. The front entrance a facade of traditional terraced houses. Whites main entrance is below a large levitating lozenge. From the back which unfortunately looks out upon the sea & Wexfords gateway, the ‘Wexford bridge’ resembles a set of cheap rectangular prefabs by day the glass stairwell along side, most visible by night. Centenary Stores, the original rickety buildings replaced by a modern ‘state of the art’ nite club that reflects the original buildings eccentricity. The Talbot proudly bows to Wexfords seafaring traditions. Like this ? Of course these are the tip of the ice berg.
  • November 3, 2009 Letterpress Poster Printing from Joshua Gerken on Vimeo. Letterpress Printing a Poster with Mike Burton. Shot and edited by Joshua Gerken. Music by The Celebrity Pilots. Commissioned by Joseph Hughes and the KSU Campaign for Change. Mikey Burton:… It’s the process that interests me most I have a selection of letter press equipment around the studio
  • July 21, 2009 The invention of the postal & telephone systems can with out a doubt be listed as some of the more important inventions of the modern age. With the forming of the Irish free state in the 1922 the postal system transfered to the new Irish republic. Below is the selection of identities, logos that go in to the making of a nations communications.
  • July 9, 2009 There is more to a logo than a pretty picture. It’s an entity in itself with something to say about your business. Below find three I like. Eurolines is an express coach network operating in twenty-five countries throughout Europe. The Eurolines Logo uses an italic sans serif typeface. The sans serf suggesting latter day transport while the italic slant gives a sense of movement. This identity also contains a compass. Four red arrows moving outward, depicting North, South, East & West revealing the O in EurOlines. IBM: 1972 Paul Rand The blue in the IBM (aka “Big Blue”) logo represents a company that is non-threatening yet stable and established. When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”. While the logo typically isn’t used in its original blue today, it is still a very prominent color in the IBM brand. The Electricity Supply Board (ESB) supplies most of the electricity around Ireland and was established in 1927. The ESB logo we know & love was designed to depict the new modern, flexible, energy efficient technology of the ESB highlighting fluorescent lighting. Visually, decades later it is as relevant to-day as it was then. The ESB logo still bears continued resemblance to to-days CLF bulbs (Compact fluorescent lamps). Transport, computing & electricity, efficiency expressed in three different ways
  • July 8, 2009 Video from TED. In this one Caleb Chung talks about his approach to toy design. This is the man who invented Furby.
  • July 3, 2009 zeorge497 (uTube) May 22, 2009 http://www.vendorclientvideo.com Produced by Scofield Editorial, Inc. Casting Agency: Artistic Enterprises Casting Director: Michelle Moore
  • July 1, 2009 hf7dagju4m ] GoferIt slide selection
  • March 6, 2009 “Through the eye” April 2009   “Looking back”: Wexford Town beside the river Slaney, December 2008

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