Graphic Designers – A top 5 of ‘Things we can do for you.’

3 Strategy for maximizing business • Start-Up! • Where to start?

Design & Promotion • Around the folds.

Identities • logotype • icons

Leaflets • flyers • publicity post

Packaging

Brochure • magazine

Exclamation on yellow background • Take notice!

•• Published on: Oct 6, 2015

I first noticed the emergence of the exclamation mark as a ‘take notice’ roadside sign 2010 I was heading for Tullow and had just taken the Bunclody road coming out of Enniscorthy. There was the lonely black ! on a yellow square sitting on it’s point, with black frame. There was no explanation for that exclamation!

They said this was a nice shot of  Wexford Town but the sign got in the way.

As time passed I noticed the !  temporally appear along the N11/ M50 road development works. From the car (as a passenger) I snapped a few examples (it’s an entertaining pastime capturing clear signage while in motion, not so much, through tinted windows.) Exclamations became more wide spread, approaching towns the ! indicated permanent cautions of regular hazards.

! is a good universal symbol to suggest pay attention without preaching/ chanting:  danger danger. ! says pay attention, BeAware with a little humour.

Though I admit some business have taken the humour element a little tongue in cheek

The !’s began to appear all over the place

This one I believe to be miss appropriately used. The contents of this bottle are far more dangerous than the ! suggests. An old fashioned orange corrosive contents icon or Skull & Cross bones are far more appropriate.

In my heart ! will never take the place of the danger electricity thunderbolt, as a child I recognised & respected that message. To this day it still catches my eye.