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3 Strategy for maximizing business • Start-Up! • Where to start?

Identities • logotype • icons

Leaflets • flyers • publicity post

Packaging

Brochure • magazine

Packaging

Thai Gold • Thai Sweet Chilli squeezy bottle

Labels are a means of identification. A small scale form of advertising. Along with the overall packaging they both inform and entertain. The visual identity portrayed by the packaging conveying the nature of the product.

Dairyland Cuisine Milk Carton Packaging

Besides promoting the obvious contents packaging has a number of other roles. It must display stock taking identification such as barcode, including third party endorsements such as ‘bord bia’ or other relevant product industry related marks. Most importantly product information for you the consumer. Product contents, various guidelines, sometimes instructions of use and often a promotional message, fun fact and recently frequently QR codes to a website , online competition page or further information.

Dairyland Cuisine, Margarine, desserts & butter packets.

Killowen Yogurt packaging • Colours to be viewed in fluorescent lights of the refrigerators had to be carefully considered. On a food product they must reflect hygiene and show off the delectable content to it’s best. Look appetizing.

 

Diaryland Cuisine Plastic Packaging. These were a real hit with the consumer. Fondly referred to as cow milk.



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