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Graphic Designers – A top 5 of ‘Things we can do for you.’

3 Strategy for maximizing business • Start-Up! • Where to start?

Design & Promotion • Around the folds.

Identities • logotype • icons

Leaflets • flyers • publicity post

Packaging

Brochure • magazine

Identity • 5 top things & then some.

Published on: 26 Jul 2017

1986 mark Dubed Dangermouse this is my version of the bomb & 2, 3D, D's sumperimposed

In secondary School I adopted the image above as my mark. It adorned my copies, Art folders & in college Portfolios until 1990 Danger mouse inspired mark.

My teenage visual identity. A spherical bomb with two 3 dimensional D’s superimposed.

 

A figure 2 in the Compacta italic Regular typfece and a black letter D.

1990 In college as part of a the ‘Outstanding in your own field’ competition run by Wiggins Teape paper company. Competitors were to submit their future business identity. 2D or not 2D was born.

2D comprising of a figure 2 (Compacta typeface) & black letter D form. Cut from a s sheets of colour separated when soaked in water to show combined colours.

 

2D with a flowing Typo Graphic Design text

1995, 2D Typographic Design logotype. Retaining the Compacta Italic Regular typeface 2 and a unique specifically developed D form. flowing text 2DTypoGraphic Design, Times Roman typeface.

logotype 2D Typographic Design. 1995 version.

Monogram, Logotype, Icon, Logo, symbol, wordmark, mark, Combination Marks, goldfish. ID

Logo design is exclusively the design of a business or entities visual identity or logo. Branding involves logo design, brand guidelines, stationary, brochures, social media design, websites, signage, etc. So branding can take years to complete for large companies given the amount of research and work that needs to be carried out.

An Identity, Logotype, Corporate Symbol, Emblem, Business Mark etc. is a highly individual configuration of letters, words or& an image to represent an organisation, company, enterprise, individual or activity.

A good identity design takes time & research. I believe an identity should reflect the business it represents, for the duration of the enterprise. Consider Coca Cola their logo has been around since 1886 http://www.coca-cola.co.uk/stories/the-logo-story If the business changes over the years it may need some tweaking or modernising.

1. Shares the benefits you want your customers to associate with your brand. A well designed identity used correctly creates market awareness, emotional associations, builds loyalty & represents value to your consumer.

What you choose should be important to your prospects and customers

2.  Your Identity should aim to accentuate the positive.   Tell people what you mean to them (or what you hope to mean to them – logos should be aspirational).

What benefits do you want customers to associate with your brand?

3.  Context enhances meaning • A company logo is the most important visual symbol of a brand because all other marketing materials must fit with its colour and tone. It should communicate a clear message about who you are. What your business does.

• Should create a great first impression that speaks to your target audience.

4.  A good business mark is often deceptively simple, decorative & functional. It may have a universal quality. It must hold its own & work in the context of your brand. Your logo must be memorable, put it out there on everything. Expose your public to it so it become synonymous with your business.

• A good identity is recognisable at a glance.

5. A visual identity should be versatile. it will be used on a variety of medium, newsprint, cards, printed material and media onscreen & at different sizes, large, medium & very very small. Signage, Vehicle livery, Billboards, horizontal & vertical Banners, Stationary, brochure, Newspapers, Magazines, on promotional pens, gizmos & gadgets. It should work in Black & White and the intended colours.

 

2D Graphic Design 1999

1999 Logo rearrangement of 2D TypoGraphic Design logo elements. New Typeface developed, Inspired by that of Matthew Carters, Galliard, based on the Typfaces of Robert Granjon 1550 – 1589.

2D Graphic Design 2009

Elements rearranged, dropping the word typo from the logo. A logo evolves slowly adapting to requirements.

2D Graphic Design, 2011 The number 2 typeface is replaced by Cable medium typeface. D= specifically created D combing a number of typeface to create a single letterform. incasing a sphere framed by the text Graphic Design right & bottom.

A good identity evolves, while retaining the ideals, personality, aspirations of the entity it must represent.

The Compacta typeface is replaced by Cable medium. The counter of the bespoke D  incases a sphere (3D) All framed within the text Graphic Design right & bottom.

We recognise letterforms by the positive & negative spaces, around & that are part of them. Combined they create meaning.

 

2D Graphic Design insures we do this by speaking to you. Discussing your thoughts on your business. Where you see your business going and where it is at the moment. You should know the good qualities of your business, so your business identity might visually suggest, a product, skill or service. Your unique selling point. What do you do that allows your business to stand out from your competitors. Knowing the environment that the organisation/ business sits in is key to success. Remember we’re developing an identity that helps you stand out from your competition too.

Having discussed the ins and outs of the enterprise the identity is being created for, we, the designer and customer will discuss existing designs or ideas, perhaps examples of other identities the customer has brought along. Their thoughts on their competitors identities. This gives the designer a feel for what the customer like or dislikes. Their sense of style. Is there an image the customer believes may say something about the business or a relevant idea the owner wants to display perhaps a visual reference that their target audience would associate with their specific business approach, personnel etc.

Thus briefed and having confirmed the customers design budget the designer can now begin the design process. At this point the designer will research your business further and business’ similar to it. In your final identity we don’t want to breech anyone’s copyright, but the examples you shared, likes, dislikes or understand of other solutions are enlightening and provide a springboard for asking the correct questions, finding the right answer to your identity.

Notes taken, forms filled the designer moves to the drawing board, brainstorming concepts, ideas, creative exploration. Then moving on to creating rough sketches, considering shape, colours,, spacing moods , developing images or lettering. Drawing thumbnails of potential ideas. At tis point a meeting with the clients team of decision makers is important. to discuss the concepts and explore whether the identity is moving in an appropriate direction. Keeping the customer in the loop. Developing draft design following them through. Mock ups of potential solutions are created on the computer to be discussed further and a decisions made on which are moving in the desired direction. It is rare that this step occur only once during the process. Feedback is imperative, after all it is your business that the identity represents and should do so for the life time of the business. 

When the final design idea is approved. The solution is drawn to various sizes in Colour and B&W. Then output as various  file formats, Tiff, Eps, Pdf for commercial print, Jpeg, Giff,& Png for digital media. The customer will receive notes on how their new Logo may be used in the context to their overall brand. It’s position on the page of Brochure, Signage, Stationary, Livery, Clothing, etc. in conjunction with endorsement marks for example. In short the rules of use, how the logo may be used in a given context. Through out the design process the client will receive invoices and extend payment as agreed between the designer and customer, before work begins.

An identity used correctly creates market awareness, emotional associations & value to your consumer. As such it is important to get right.

One way to test if your  your logo works. Print it out at a height of two & a half centimetres on a sheet of A4 paper. Hand it to someone to look at, take the page away after three seconds. Ask them to describe what they saw. If they share the logos intended meaning, you’re sorted.

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