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7up • For all that ails you.

• Published on: Feb 5, 2016
1- 7upwinged-1920's-30's

7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929.

Have you got a cold? The flu? Heading into hospital? You must drink fluids or just plain out of sorts? The Irish Mammy has the answer. 7up. Well! I’d wondered where the health aspect of 7up came from.

1a- health product

Aaaawwww! Sweet, Mystery of life: As recommended by Irish Mammys. 7up began life as a pharmacutical product It contained lithium citrate, a mood-stabilizing drug, until 1950.

 

7up advertising layout for a 1938 Ford from their brochure for franchises

7up advertising layout for a 1938 Ford from their brochure for franchises

 

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You Like It, It Likes You (1936)

Fresh-up_Freddie

Fresh-Up Freddie was the rooster mascot for 7 Up in the 1950s. He gave viewers lessons about how to plan successful parties and picnics by having a plenty of 7 Up on hand. The commercials were produced by Disney, giving the character the specific Disney look of the time. Freddie was a crossover between Panchito rooster from The Three Caballeros and zany Aracuan Bird from the same film.

4- 7up -mixer

 

4b-7up unCola 1970

Wet Un Wild | 7-UP The Uncola poster, 1970 Artwork by Ed George

 

5- cooldot1987

Cool Spot the 7up mascot • On the spot. (late 1980s – early 1990s) The U.S. version of the 7 Up logo includes a red cherry between the “7” and “Up”; this red cherry has been animated and used as a mascot for the brand as Cool Spot.

 

6- Fido_Dido-'90s

The television cartoon character Fido Dido was used as a mascot from the late 1980s through the early 1990s. • It’s cool to be clear – 7 Up

 

8- 9o'sVertical-Poster

Re-introduced in international markets in the early 2000s.

7up

Live it up

Yes! it's full of sugar too. Read the Demon Drink


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